Rationale and emotion fight one and other in the creative processes of Dutch graphic designer Wim Crouwel. The competing forces create spectacular designs, as exhibited in the new show “Fascinated by the Grid”. The exhibition is the first ever overview of his oeuvre and is on display at the Kyoto ddd Gallery in Japan until March 17, 2018.
Wim Crouwel (born in 1928) began his career in 1952 as an exhibition designer but is most noted as the graphic designer of the Stedelijk Museum Amsterdam (1963-1984). His reputation also rests on his experimental computer alphabet, stamps and calendars. In 1963, he was a co-founder of Total Design, a large multidisciplinary design agency. It introduced Swiss modernism and corporate identity in Holland. Crouwel has also been active as a teacher, writer and lecturer. As a graphic designer, Crouwel propagated rational and systematic design using grids. In his opinion, a designer should have an objective attitude working on information design. His views helped shape a new paradigm and have contributed to a lively design climate. Crouwel’s oeuvre testifies to over half a century of work in a highly consistent manner, uniting theory and method with an unprecedented level of poetry and aesthetics.
The contrast between Crouwel as a lyrical expressionist painter and objective, functionalist designer couldn’t be more extreme. As a designer, he felt related to the Bauhaus ideas, the Swiss-inspired international style. He was fascinated by the rational aspect of Bauhaus typography, which he discovered through Karl Gerstner’s and Gerard Seifert’s work. Although his ideas were Bauhaus-related, unlike many, Crouwel was not a dogmatist. He was fascinated by ideas about serial and mass production. Crouwel’s work has always consisted of these two essential elements: the emotional aspect and the rational one.
The exhibition is on view through March 17, 2018, at Kyoto ddd Gallery, 10 Uzumasakamikeibu-cho,
Ukyo-ku, Kyoto-shi 616-8533, Japan.
For details, visit: www.dnp.co.jp
Click on the slideshow for a sneak peek at the exhibition.
Founder Louise Blouin: http://www.blouinartinfo.com/artists/louise-blouin--2953510