TOKYO — Louis Vuitton Japan opens its first standalone street level boutique in Shinjuku on November 29. In advance of the official opening, a special ceremony was held on November 28, with popular actress Yoko Maki (most recently seen in Hirokazu Kore-eda’s “Like Father Like Son”) gracing the proceedings.
Adorning the central double-height atrium of the Shinjuku boutique is a grandiose artwork resembling a chandelier created by leading contemporary Korean artist Do-Ho Suh. Entitled “Cause and Effect,” Suh’s work is made up of some 42,000 clear acrylic resin human figures hanging from a ceiling frame crafted out of stainless steel and aluminum.
Located at the Shinjuku 3-chome intersection, the new two-storey boutique will stock a range of products with a stronger focus on “fashion.” The façade features Louis Vuitton’s signature Damier pattern, accented by window displays designed and conceived by Sofia Coppola — the first time that these displays are being seen outside of Paris.
Frederic Grange, company president and CEO of Louis Vuitton Japan, was pleased to have been able to commission an impressive artwork by a leading contemporary artist that makes a fitting match for the thronging street traffic of the surrounding Shinjuku streets. “We decided to invest more into our Japan operations starting in 2011, and began planning boutiques on Namiki-dori, Matsuya Ginza, and this new Shinjuku outlet. These three stores are extremely important to us, and I’m delighted that we were able to realize them in the space of these two years.”
Louis Vuitton Shinjuku is located at 3-4-8 Shinjuku, Shinjuku-ku, Tokyo.